|Topic||Marketing Administrator – Keys to effective co-ordination of marketing projects|
|Platform||Self-paced online course|
|Number of learning modules||12|
|Recommended pace||1 module per week|
Powerpoint notes and slideshow
Assessment tasks and quizes
|Availability||12 months following registration|
|Reporting||Manager access to reports on registrant progress at any time|
|Earlybird fee||Standard fee|
|Not currently available||AU$720 + GST per firm|
|CLICK HERE TO VIEW BROCHURE||Click Add to Cart to register|
|As the accounting and financial advisory sectors become more competitive, marketing is increasingly outsourced to specialist web developers, content managers and social media specialists. However, there remains a strong need for someone internal to drive marketing initiatives as a strategist and administrator.|
Who’s driving the marketing for your firm? Where is the accountability for results? If you’re like most professional service firms, your marketing is largely focused on website management, ebulletin publishing and some ad hoc social media activity that generates little objective results. Do you have a formal marketing plan in place?
The Marketing Administrator course is designed to help administrators responsible for the co-ordination of marketing activities to take control of both the strategic and operational elements necessary for effective marketing activities. This 12 part course will guide you in establishing roles, responsibilities and expectations, setting goals, developing key elements and implementing actions with clear measurement and review processes.
The course is designed to be presented to individuals or teams involved in the development and implementation of marketing strategy. Assessment tasks will encourage and challenge your team to consider what they can do to improve the way the firm markets its services to clients and the external community.
Support material will include workbooks, procedures and scripts relevant to the topics being discussed.
Course modules – View brochure for further information
1. Expectations, roles and responsibiities
1. Key marketing principles for accounting and advisory firms
Who should attend?
|This course is suitable for any accounting or advisory firm looking to take control of the marketing administration role.|
|CLICK HERE TO VIEW BROCHURE||Click “Add to Cart” above to register|