Marketing Administrator – Effective co-ordination of marketing projects

$720.00 excl. GST



Topic Marketing Administrator – Keys to effective co-ordination of marketing projects

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PlatformSelf-paced online course
Number of learning modules12
Recommended pace1 module per week
CPD hours24
ContentRecorded presentations
Powerpoint notes and slideshow
Assessment tasks and quizes
Availability12 months following registration
Reporting Manager access to reports on registrant progress at any time

Course fee:

Earlybird feeStandard fee
Not currently availableAU$720 + GST per firm


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Course outline

As the accounting and financial advisory sectors become more competitive, marketing is increasingly outsourced to specialist web developers, content managers and social media specialists. However, there remains a strong need for someone internal to drive marketing initiatives as a strategist and administrator.

Who’s driving the marketing for your firm? Where is the accountability for results? If you’re like most professional service firms, your marketing is largely focused on website management, ebulletin publishing and some ad hoc social media activity that generates little objective results. Do you have a formal marketing plan in place?

The Marketing Administrator course is designed to help administrators responsible for the co-ordination of marketing activities to take control of both the strategic and operational elements necessary for effective marketing activities. This 12 part course will guide you in establishing roles, responsibilities and expectations, setting goals, developing key elements and implementing actions with clear measurement and review processes.

The course is designed to be presented to individuals or teams involved in the development and implementation of marketing strategy. Assessment tasks will encourage and challenge your team to consider what they can do to improve the way the firm markets its services to clients and the external community.

Support material will include workbooks, procedures and scripts relevant to the topics being discussed.

Course modules – View brochure for further information

Core topics

1.      Expectations, roles and responsibiities
2.      Converting prospects into leads
3.      Establishing marketing goals
4.      Branding and positioning strategies
5.      Principles of content management
6.      Marketing and Business development reporting
7.      CRM and lead management
8.      Key challenges and solutions

Focus topics

1.      Key marketing principles for accounting and advisory firms
2.      Marketing administration core roles and responsibilities
3.      The role of social media in driving lead development
4.      Development of your firm’s 12 month marketing plan

Who should attend?

This course is suitable for any accounting or advisory firm looking to take control of the marketing administration role.

Further information is available within the supporting brochure

For more information on HTST’s eLearning Portal, Click here

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Dale Crosby

Dale Crosby

Dale is passionate about helping the people of accounting and advisory firms use technology to really engage with their clients and their colleagues.
Dale Crosby